The use of artificial intelligence is becoming more and more common in the business world. The incredible capacity with which information machines are fed and the way they process data to connect with the tastes, interests and consumption habits of people, never ceases to surprise us. But despite that, there are some organizations that still see these technological advances with suspicion because they are afraid of being displaced at a working level by these types of developments.
Artificial intelligence has applications that adapt perfectly to the small, medium and large companies. For example, many SMEs are using chatbots to keep company to consumers during their purchasing processes of products or services through web pages. These kinds of tools represent an evolution when it comes to digital communication and a new way of interacting with people.
To know a little more about this topic, we talked to Edgar Rincón, journalist and general editor of the website https://itnews.lat/, who has extensive experience in the field of technology and innovation for all of Latin America.
How would you define artificial intelligence and why do you think it is being increasingly used?
Artificial intelligence can be defined as a computer program that has been initially fed with data about a specific area, giving it the ability to “learn” and to keep loading new data by itself, which in the end will allow it to make analyses and proposals of situations.
How does artificial intelligence impact organizations?
Today’s world is constantly generating information, which becomes a gold mine for companies, being able to analyze it through AI and have a clear vision of the market, thus understanding its environment. For years, we have heard about Data Mining or Big Data, artificial intelligence comes to make sense out of these concepts.
Which are the most advanced companies worldwide regarding the use of artificial intelligence?
At present, many companies are using artificial intelligence for some of their processes, a clear example is our phones, we are using AI there every day.
Google is one of the great examples of utilization of artificial intelligence to know the tastes and trends of its users. Also, electronic commerce companies such as Amazon and Wal-Mart make use of it to analyze purchasing behavior and thus define the future purchases or products the user needs.
Which artificial intelligence tools are currently being implemented in companies?
Currently, there is a diversity of tools that are implemented in the different tasks of everyday life. We find applications in both specialized institutions such as NASA or development centers for the information analysis in extreme environments of human beings, and in public places where people identification can determine behaviors that represent an alert.
Which are the most advanced Latin America countries on these issues and the ones that haven’t incorporated these tools yet?
It’s difficult to establish which is which and what they do, but what we can do is assure that AI is a global trend that has allowed companies and the common people to have a better quality of life, by facilitating their behavior.
Which is currently in your opinion the most eye-catching application of artificial intelligence at the level of organizations?
If we talk about the commercial sector, I’d say without a doubt that it’s market intelligence, knowing how consumers move, from the perspective of trends, tastes and selections, in order to focus efforts in getting their attention. On a scientific level, we can see great advances on this matter, in the studies of new drugs and their behavior or in space exploration.
How do you see the future regarding employment and artificial intelligence?
I can define the importance of this technology in the creation of specific positions in companies such as Data Analysts, who are the people responsible with a professional profile who can make the data interpretation and establish strategies in a company.
AI is here to stay and each day we will see significant progress on this matter. Many talk about human beings being replaced by machines, on the contrary, I firmly believe that the quality of life will increase, thanks to AI.
